Managing Your Personal Brand – The Key to Influence and Getting Things Done

Course Number:  006-RT
Recommended Duration:  1 Day

Intended Audience
Project Managers or individuals who periodically manage projects. Individuals who need high levels of influence to achieve results. New managers. Experienced or senior managers.

Course Overview
This course is designed to help participants recognize that they themselves are a brand, and provide them with the tools to conduct “personal brand management” within the organization. The course is designed to help participants answer and appreciate the impact of the question, “What is the first thing people think of when they hear or see your name?”

Objectives
As a result of taking this course, you will have a greater understanding for how personal brand management impacts others both at the company and individual level. You will be able to identify the key components of your own personal brand. Additionally, you will begin an action plan for developing a personal brand that a) aligns with the overall values and brand of the company and b) increases your productivity and effectiveness within the organization.

Prerequisites:  None

Topics

• The “Pepsi Challenge” – the importance of a strong brand

• What is a brand

• What is a personal brand – an open discussion around how the definition of a brand relates to each individual

• Your brand – identify what exactly he/she wants their personal brand to be and how to make this a reality

• Aligning your brand with the company’s core values

• The view from the customer

• Brand management – create a plan for how they will effectively manage their personal brand

• Brand loyalty

• Brand extensions

• Wrap up and next steps